Have you heard of Business2Blogger? Perhaps you've seen their button on some of the blogs you visit. Do you know what they are? If not, keep reading, and I'll explain.
Business2Blogger is sort of like an eharmony or match.com for businesses and bloggers. Businesses large and small are looking to bloggers to review and promote their products through posts and giveaways. A lot of bloggers are interested in getting new products to try, and product giveaways are a tried and true way to pick up followers, readers and friends.
A couple of months ago, I signed up for Business2Blogger with my lifestyle blog Rhyme Schemes and Daydreams. Every couple of weeks, I get an B2B email listing a few businesses that are looking for blogs to review their products or services. It doesn't say who the companies are, but it gives an idea of what the product or service for review is and it includes any specific requirements.
The marketing folks at these companies are sometimes open to hearing from any interested bloggers, but others want placement with specific types of blogs - fashion, parenting or wedding-related, to mention a few examples I've see come up. They may not care what kind of blog you have as long as you have at least 10,000 readers a month. Some need people in a specific geographic location. There's never a guarantee that you'll see a listing that's right for you.
If you do meet the criteria for a listing, you click on the link, fill out a form, and submit. The form asks for the number of visitors your blog gets, how you'll promote a giveaway (if any), for basic contact information, and for an explanation why you think their product or service would be a good fit for your blog.
The whole process takes just a few minutes.
I've never gotten a review out of being in B2B, but I haven't been a member for long. I don't qualify for all of the opportunities. My blogs don't yet get enough readers for some of them. Many companies are looking for parents and I don't have kids. My blogs are focused on cats, hurricanes, and general lifestyle, and those topics don't come up too terribly often.
That said, I'm glad to be a member and have the opportunity to receive those lists by email. Someday, I'll see the perfect fit for one of my blogs, fill out the form, and get a product review opportunity out of it. Then it'll be worth it. If you're a blogger, you should consider checking out Business2Blogger.